What Are the Different Types of Baked Goods?

Deciding what sweet baked goods to offer your customers can seem like a daunting task. There are an endless number of delicious options available. This leaves retailers and restaurateurs often struggling to choose what baked goods to offer. Dessert sales increase profit margins, and enticing your guests is a primary goal.

Baked goods are a broad category of different foods, not just limited to sweets. Restaurants and bakeries use dough or batter and other ingredients in their recipes. When ready, pastry chefs often cook the creation in an oven for a period of time. Some baked goods are exposed to dry heat using different methods. Cooking on hot ashes or stones gives another option to bring some recipes to life.

Since many products fall into the baked goods category, we want to break them down for you. Like walking through an aisle of a grocery store, we’ll make it easy to explore your options. You can learn all about baked goods, including ones we all know and love. Cake, cookies, and pies may come to mind, but there are many more choices that will surely delight any customer. 

Here are the top five types of baked goods to captivate your customers — and how to incorporate them into your menu.


Along with eggs and milk, bread is one staple many households always have on hand. Historians estimate that this baked good was first made about 10,000 years ago. Breads remain relevant and now have a multitude of flavorful twists. This baked good has come a long way and can enhance a culinary experience. 

Nothing beats a fresh loaf of bread right out of the oven, served warm and baked to perfection. Despite being one of the oldest foods and a basic staple, bread is not limited to its traditional ingredients — or even a savory profile. 

Bakers now transform the dough with eggs, milk, butter, and even fruit, like bananas. Healthier options of bread are also available using whole grains or sourdough. This versatile baked good can be eaten with any meal or as a snack.

Many restaurants offer bread before a meal, but it can also be a sweet and perfect ending. Our top choice for this baked good is delicious chocolate brioche.

Chocolate Brioche

With French origins, brioche uses a lot of butter, eggs, and milk. Loaves are baked in brioche pans or molds and come out of the oven with a puffy texture. You can offer the bread as a pastry with its tender and flaky crust. Stuff the golden-brown bread with custom sweet fillings to tailor it for your guests. 

The recipe for chocolate brioche includes cacao, salt, icing sugar, and white sugar. Many pastry chefs use dark chocolate for the filling. The buttery bread is shaped into a braid, then baked. Chocolate brioche pairs perfectly with a cup of hot coffee or cocoa. This baked good has a beautiful presentation featuring swirls of sweet filling and a comforting decadence fit for any guest.


Cakes come in many varieties and sizes, making them a broad category. Mini options include cupcakes, bars, and pops. Other types include traditional layered styles, ice cream cakes, roulades, and cheesecakes.  

Cakes go beyond the standard chocolate or vanilla flavors and allow limitless creative opportunities in flavors, ingredients, shapes, sizes, and decoration. Skilled pastry chefs use cake decorating to transform this baked good into a form of art. 

Ticklebelly’s Cakebars are a certified crowd pleaser and a unique spin on cakes!

ticklebelly Cakebars

Your guests have surely heard of cake pops before, but ticklebelly’s cakebars are a great way to offer even more delicious cake in a fun and interesting way. Our decadent cakebars come in an assortment of delicious flavors, right on a convenient popsicle stick!

Guests can choose from a variety of flavors, a surefire way to satisfy everyone at the table. Our cakebars are made from thoughtfully-sourced, premium quality ingredients and innovated by our classically trained chefs for a delicious, eye-catching dessert experience.

Why settle for one flavor of cake when you can offer four? Ticklebelly cakebar flavors include:

  • Strawberry Shortcake Cakebar: 100% pure vanilla cake with a decadent strawberry flavor, dipped in thick, natural color-infused white chocolate.
  • Chocolate Cakebar: Cloud-soft chocolate made from premium cocoa, dipped in a rich dark chocolate and sprinkled with hand-crafted crunchy chocolate flakes.
  • Cookies and Cream Cakebar: Our premium cocoa-infused cake dipped in smooth, creamy white chocolate, topped with hand-crafted dark chocolate cookie crumbles.
  • Birthday Cakebar: 100% pure vanilla bean cake dipped in a frosting-thick white chocolate, topped with natural color-infused rainbow sprinkles.


Pastries are baked goods known for their crumbling and flaky texture. 

These baked goods can be complex or straightforward and originate from different countries. With nearly 200 different types, pastries are a vast category. Flavors range from buttery to sweet and savory. 

Popular pastries include croissants, Danishes, cannolis, eclairs, strudels, and churros. The best types of this bread-like baked good are flaky but firm enough to have a flavorful filling. 

A top pastry recommendation for restaurants is an apple strudel.

Apple Strudel

A strudel features flaky layers with a sweet or savory filling and a coating on top. Many people think this traditional pastry is one of the best apple desserts out there. 

You can choose the apples you prefer for the filling; many recommend Granny Smith. You can customize the ingredients, but some recipes call for almonds, raisins, and rum. The filling also has cinnamon, granulated sugar, vanilla extract, and lemon juice. 

This pastry with Austrian origins can be topped with confectioners sugar. You can serve an apple strudel with vanilla ice cream or a dessert sauce. Apple strudels are perfect for the fall and winter seasons with just the right hint of spice.


Like other baked goods, pies also have various options. This dessert commonly has a pastry crust or shell. Pies come in an assortment of fillings, notably different types of fruit. Other popular choices include pecan pie, pumpkin, or chocolate peanut butter. 

Precooked fillings and shells go through a process called “blind-baking.” Some pies have a top crust that may feature a double, crumble, or lattice topping.

Pies are versatile and simpler to make than many expect.

The classic and beloved blueberry pie is an excellent dessert choice to offer customers.

Blueberry Pie

The traditional all-American pie typically has a lattice or double crust on top. You can choose fresh or frozen blueberries for the filling. Sugar, lemon zest, cinnamon, and allspice are often added for sweetness.

People often make and eat fresh blueberry pies in the summertime when they’re in season. You can serve blueberry pies warm or cool. Add a dollop of whipped cream or vanilla ice cream on the top for a refreshing summer dessert.


The Dutch introduced cookies to America, calling them “koekie,” meaning small cakes. These delicious baked goods are a crowd favorite and can come in an endless variety of flavors and textures. Cookie cutters and decorating also provide limitless designs. 

There are no-bake and baked cookies, meaning some can be made on a stovetop or even microwaved. A nostalgic no-bake favorite is the classic Rice Krispies Treat. No-bake cookies can use other cereals, oatmeal, nuts, dry fruit, or coconut. To hold the ingredients together, you cook a syrup or heat a sugar base, like marshmallows and butter. 

Naturally, we’re going to recommend the chocolate chip cookie as a dessert choice.

Chocolate Chip Cookie

Chocolate chip cookies are easy to bake and are the most beloved sweets in this category. Some recipes add chopped walnuts, M%Ms, or other special add-ins. 

You can make soft, chewy chocolate chip cookies or crunchy and crispy ones. The process of making this baked good is primarily consistent in all recipes. You can serve the chocolate chip cookie alone, with milk, or as part of a sundae. A great way to elevate the chocolate chip cookie on a dessert menu is to offer a few variations served on a tasting board.

Try different types of chocolates, nuts, toffee, or other surprise twists to delight your customers.

Ticklebelly is Here for All Your Baked Goods Needs

Now that you know the different types of baked goods and top choices, you can decide what to offer. Ticklebelly makes premium desserts that taste delicious for grocery stores, retailers, and restaurants. We can work with you to develop the best selection for your business or brand. Don’t worry — we won’t tell anyone, and you can keep Ticklebelly your best-kept secret. 

We only use clean ingredients to make tasty treats designed and crafted by you and our chefs. Ticklebelly has an entire team dedicated to making baked goods for your business. You can offer your guests premium desserts that tickle their taste buds. Our innovative chefs are culinary experts and behind some renowned creations. 

Ticklebelly is here for all your baked goods needs and will support you every step of the way. Let us handle the desserts for your business. Contact us to work with our dedicated culinary experts or shop our selection.

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