How to Properly Store Baked Goods

Nothing can be more disappointing than getting ready to eat dessert, only to find out it's stale. Baked goods that are stored properly will stay fresh and last longer. You need to place some desserts in the refrigerator, others in the freezer or at room temperature. With the right storage solutions and know-how, your treats won’t go to waste. 

Don’t let your desserts fall victim to spoiling earlier than expected. Dried-out cake or soggy pie crust can dampen your mood. You’ve likely been conditioned to refrigerate nearly everything, as the fear of food going bad or wasting leftovers has been ingrained in many people. 

However, refrigeration may not be the best solution to keep bread, cookies, pies, or cakes fresh. Some baked goods will survive being stored on the counter. Desserts in the right container or packaging will not go stale. 

Different storage methods may include tin foil, wax paper, plastic wrap, or air sealing. Other times, a bag with a zip tie works just as well for certain baked goods. Some desserts need plastic containers with either a loose or tight lid. There are tricks to keep your cookies, cakes, and other treats tasting fresh. 

Here are the top expert recommendations on how to store your baked goods.

Unfrosted Baked Goods

If you bake treats without icing, like muffins, pastries, or bread, let them sit. Remove the items from the baking pan after they completely cool down. Don’t place these baked goods on a plate or dish. Instead, set the muffins, pastries, or loaves on a sheet of plastic wrap. Tightly seal the baked goods to keep them fresh. You can also use plastic storage bags, but you need to press out all the air before shutting it. Any air left in the bag can dry out the baked goods or make them soggy. 

Follow these steps to store unfrosted baked goods:

  • Cool completely after baking
  • Wrap the baked goods tightly in plastic, covering the entire piece
  • You can also use an airtight container or storage bag
  • Place in the refrigerator
  • Let the baked goods sit at room temperature 10 minutes before serving

Frosted Baked Goods

Cakes or baked goods with frosting or decorations will stay fresh under a storage dome. You can use a glass pedestal stand with a lid for presentation purposes. A standard cake dome is a cover that fits over a serving plate, with enough room at the top so your icing won’t touch the glass. You can purchase plastic ones with lids that snap tightly shut. These are often called “cake servers” or “cake keepers.” 

Since the baked goods have icing, sealing them airtight isn’t as important. The cake frosting acts as a sealant, preserving the dessert and keeping it moist. Any dome or glass pedestal stand will work better than using plastic wrap. The icing or decorations will stick and come undone when you unwrap the cake. 

Some people will place toothpicks into the cake for elevation and wrap it. This method leaves tiny puncture marks and disrupts the presentation and display. Whatever you do, you don’t want to freeze frosted cakes unless they are ice cream cakes. 

Steps to store cake with icing or decorations include: 

  • After baking and frosting a cake, place in the refrigerator for 15-20 minutes
  • The icing will set into place and maintain the even application of frosting
  • Store the baked goods in a cake dome or airtight container in the refrigerator
  • Let the cake thaw out at room temperature 10 minutes before serving
  • Don’t use a microwave or oven to warm it up because the icing will melt

Cookies: Soft vs Crispy Storing

Soft and chewy cookies or brownies need to be stored differently than crispy baked goods. Keep these sweets in an airtight container or thick freezer storage bag. Cookie jars are an easy and decorative way to keep your sweet snacks fresh, as they were designed for that purpose!A trick you may be privy to includes adding a slice of bread to the container. This technique will preserve the cookies or brownies, keeping them moist and soft. 

Crispy cookies should be stored in a loosely covered container at room temperature. You can also use a plastic bag and not seal it completely. If a week goes by and the baked goods haven’t been eaten, place them in the refrigerator. You can keep the crispy treats for up to three months.

Cookie dough needs to be placed in an airtight container in the refrigerator or freezer.

You can also use a bowl and secure plastic wrap to ensure no air gets in to maintain freshness. The batter will spoil after four hours if cookie dough is left on the counter. You need to bake the dough within three days of refrigerator storage, or it will go bad. 

If you’re sending cookies as a to-go treat or giving them as favors, packaging them is simple. For soft and chewy baked goods, place them in a tightly sealed plastic bag. You can also wrap them securely. Crispy cookies can be put in loose packaging and not closed shut. Even simple brown paper bags will do the trick. These solutions are ideal for preserving cookies on the go.


Since pies come in different varieties, storage methods depend on the type. Preventing the crust from getting soggy is the top priority. You need to cover and store fruit pies at room temperature for 2-3 days. If you have pies with cream or another whipped filling, you need to refrigerate them. No-bake pies and those with gelatin also need to be stored in the refrigerator. Eat the baked goods within a few days before they get soggy or lose their freshness. 

Be sure to let the pie cool completely before you store it. Fruit baked goods like cherry, blueberry, or apple can stay on the counter. If the pie remains uncut or untouched, it can sit for two days, covered with a piece of plastic wrap. To keep fruit pies longer, store them in the refrigerator for up to a week, wrapped on top to keep them fresh. 

Pies that contain dairy products need to be refrigerated as soon as they cool. If your baked goods have milk, cream, or eggs, never store them on the counter. Some examples include pumpkin, custard, lemon meringue, and coconut cream. These pies will spoil quickly if not refrigerated due to the ingredients.


Because of the ingredients, cheesecake must be kept in the refrigerator and covered. You can store these baked goods wrapped or in a sealed container.

After baking, wait until the cheesecake cools down completely before storing it in the refrigerator. The dessert will crack if it is warm. It’s important to refrigerate cheesecake promptly — the dairy ingredients can harbor bacteria if left out on the counter.

Cover up the cheesecake with plastic wrap and leave it in the refrigerator. Wait at least 12 hours before serving or eating the dessert. You can keep cheesecake for up to five days. To extend the life of your cheesecake, you can wrap it tightly and freeze it. These baked goods will last up to three months if frozen. After 90 days, the cheesecake will spoil and become unsafe to eat.

Before it’s time to indulge, let it defrost in the refrigerator for at least eight hours.

Ticklebelly’s Baked Goods

At Ticklebelly, we innovate indulgence with our Cakebars, a larger version of a cake pop that comes on a popsicle stick. The premium desserts come packaged in our boutique boxes that are as convenient as they are decadent. Cardboard separates Ticklebelly’s Cakebars so they don’t stick to each other, marrying function with crowd-pleasing flavor. You can store our baked goods in plastic wrap or a tightly sealed container. Our Cakebars are frosted, so you want to keep them refrigerated. Let the desserts thaw at room temperature for 10 minutes before serving. The Cakebars will stay moist and taste delicious. 

We also carry Steven Charles Cakeballs, a decadent bite sized treat similar to cake pops, but without the stick.   These bite-sized desserts are served in a box, separated, and placed on liner paper. Ticklebelly recommends storing Steven Charles Cakeballs just like our Cakebars — tightly sealed and in the refrigerator. These mini desserts have a rich chocolate coating and drizzle and may melt if stored at room temperature. 

Ticklebelly has more premium desserts coming soon! Be sure to follow us on our culinary journey. Our chefs are busy crafting Edible Dough, Cookie Bars, and Cookies. 

Order our delicious desserts now and keep an eye on our online shop for innovative sweets. Contact Steven Charles for all your unique dessert solutions.

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